Pacific Sands, Inc (OTCBB: PFSD) Newsletter From the Desk of Mick Wynhoff
22 March, 2006
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Dear Investors, Customers and Friends of Pacific Sands,
Welcome to the new Pacific Sands Newsletter, where you will receive Pacific Sands' published news, “all the news that's not news” and the occasional rant on one topic or another from yours truly.
I'm very pleased to report that we are redefining what is 'news' here at Pacific Sands. Back in June of 2004, pretty much every new ecoONE® dealer we set was a newsworthy event. This was, of course, because there were only 7 or so active ecoONE® pool and spa treatment dealers in the world at that time. Today we have a very aggressive distributor program that is now adding new dealers to the roster every single day.
We currently have well over 100 dealer outlets and believe that that number is rapidly approaching 200 which was our stated goal for 2006. Last week alone we added over 20 dealers, the week before that, we added 17, etc.
Last year at this time we estimate that we were exposing between 40 and 60 new customers a month to the ecoONE® spa treatment system. This year, largely because of our very recently signed agreements with Hawkeye Manufacturing, the other manufacturer OEM deal, the continuing efforts of California Specialty Distributors and the recent addition of the mega-distributor Baystate Pool Supply's 9 major distribution outlets, we now estimate between 1,600 and 1,800 hundred new customers are being introduced to ecoONE® EVERY SINGLE MONTH.
Mike (CFO Michael Michie) and I were discussing this accelerating series of events last week and we came up with over 20 'newsworthy' events. Consequently we have 'redefined' what we will now release as news. The rest of the tidbits and daily operations events you will find exclusively in this newsletter and by watching our website (www.pacificsandsinc.com).
News Events:
- Material changes in company personnel or the hiring of contractors whom we believe will materially affect the business, revenue or company business model.
- Joint venture partnerships, marketing / sales alliances that may materially affect the business of the company.
- Product orders, contracts or sales which will likely result in revenues in excess of $100,000 per year.
- The launch of new products or major marketing efforts that are likely to result in significant sales.
- Significant revenue milestones
- Relevant human interest or opinion pieces (while these may not necessarily be 'news' they do add to the awareness of the company.)
We will also, on occasion, release news that is aimed specifically at generating new business or creating awareness of the product themselves. To investors who tend to consider these releases 'fluffy,' I have this to say: the fluffiest release we ever put out back in 2004 (the Milwaukee Journal's personal profile on Mike and me) eventually led directly to the spa manufacturer OEM deal we have which will likely generate $100's of thousands in revenue per year. So please bear with us through the occasional bit of fluff. It has by far the best cost / benefits ratio of any of our marketing efforts.
I'll have another newsletter for you later this week detailing Casey Murray's (Hawkeye Marketing Director) trip to Europe to promote the products, and the story of a customer of ours who loved the ecoONE® product so much he became an ecoONE® dealer and is now in the process of becoming a Hawkeye / Barefoot Spa dealer!
Best Regards for a Safe and Profitable Year,
Mick
Mick@pacificsandsinc.com
Mick Wynhoff
President / CEO
Pacific Sands, Inc.
1509 Rapids Drive
Racine, WI 53404
262-619-Eco1 (3261)
FAX: 262-619-1999
www.pacificsandsinc.com
Pacific Sands is publicly traded under the stock ticker PFSD.
~Fortes fortuna adiuvat~
Safe Harbor Act Disclaimer
The statements contained in this release and statements that the company may make orally in connection with this release that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those projected in the forward-looking statements, since these forward-looking statements involve risks and uncertainties that could significantly and adversely impact the company's business. Therefore, actual outcomes and results may differ materially from those made in forward-looking statements.
Pacific Sands Contact:
JT Ploch
608-577-6482
Product Inquiry:
262-619-3261
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